Social Web Sites - Local Audience vs Global Audience?
In the past TechCrunch has covered an interesting article on Saturation of Global web and how Facebook and Google are finding way too difficult time in China. Facebook has very little market penetration in Europe and Asia.
This effect raises an important question, if you are looking to launch the next big web based product, which market should you target? Should you target the whole World Wide Web or just local market?
For example QQ and Ekikrat never have to look out of China and Indian markets to make huge profits, they are fine enough in there own space as both nation have enough web based growing population that they can do really well without looking to be global.
Being local does give you additional advantage of understanding the market. And is number one at something always help in growing market as far as evaluation is concerned.